top of page

Shopify vs Bigcommerce: Which Ecommerce Platform Should You Choose?

Updated: Apr 7, 2023

Choosing between BigCommerce and Shopify is a difficult decision because both platforms are at the top of the ecommerce pack. Luckily, we have compared, examined, and analyzed Shopify and BigCommerce’s features to help make your decision easier.

Review this guide to narrow down these two well-built ecommerce platforms.

What Is Shopify?

Shopify is a popular ecommerce hosting platform that allows users to build online stores. It is used as a foundation to run a variety of ecommerce businesses. Some things you can do with Shopify include engaging with customers, showcasing products, and accepting payments.

All of the features and tools Shopify has helps you to facilitate and manage the process of selling products on the internet.

Notable Shopify Features

The features you get with Shopify will depend on the plan you choose. Here are some of the plan options you can choose from:

  • Shopify Lite - $9/month

  • Basic Shopify - $29/month

  • Shopify - $79/month

  • Shopify Advanced - $299/month

  • Shopify Plus

For more information on Shopify pricing, check here.

Here are some of the most notable features Shopify offers across plans:

  • CRM

  • Activity Dashboard

  • Content Management

  • Content Library

  • Customer Accounts

  • Categorization

  • Customer Segmentation

  • Customizable Reports

  • Customizable Templates

  • Data Import/Export

  • Electronic Payments

  • Email Alerts

  • Drip Campaigns

  • Electronic Signature

  • Email Marketing

  • Image Library

  • Inventory Management

  • Refund Management

  • SEO Management

  • Shopping Cart

  • Website Integration

  • Shipping Management

  • Sales Automation

What Is Bigcommerce?

Bigcommerce is an all-in-one ecommerce site builder with helpful store management capabilities. It allows users to fully scale their online businesses with their full suite of tools and integrations.

This platform allows you to create your online store, make it searchable with its SEO tools, host, market your site, and keep your site safe with security features.

Notable Bigcommerce Features

The features you get with Bigcommerce depend on the plan you choose for your business. Bigcommerce has a variety of plans for you to choose from. These plans include:

  • Standard - $29.95/month

  • Plus - $79.95/month

  • Pro - $299.95/month

  • Enterprise

For more pricing information, check out their pricing page here.

Shopify vs. BigCommerce: Pros and Cons

When choosing a hosting platform for your virtual storefront, it’s important to consider which capabilities are right for your company.

Review this list of pros and cons for both Shopify and BigCommerce to help you decide which platform to invest in.

Shopify Pros and Cons


  • The Shopify dashboard is easy-to-use and makes it simple to grow your business

  • Shopify’s automation is fast and effective

  • Customizable design

  • Great content management system

  • Integrates well with marketing efforts

  • Minimum IT management issues


  • More features could be available to test during the trial period

  • Lack of themes and templates

  • Costs can add up quickly

  • Site speed slows down with certain plugins

BigCommerce Pros and Cons


  • Easy credit card payment processing

  • Fast customer support

  • Can handle a large inventory of products

  • Quick load time

  • Amazon, Ebay, and Google integration

  • Advanced search tools


  • Shipping options are limited

  • App extensions are difficult to implement and can be confusing

  • Back end administration is difficult to interpret

  • There’s a steep learning curve for users who don’t have a background in IT or coding

4 Things to Consider Before You Choose Your Ecommerce Hosting Platform

You’ll need to choose the right ecommerce technology to support your retail strategy. Here are four things to consider before you buy:

1. Integrations

Most platforms like Shopify and BigCommerce have a library of tools for you to use to run your shop. However, you may need to rely on some plugins and integrations that make your ecommerce shop run smoothly.

Some integration options you should consider include:

  • Plugins to assist with accounting such as sales, profits, taxes, and revenue

  • Email marketing tools that help you keep in contact with customers

  • Rewards plugins for customer retention

  • Shipping plugins that make tracking your shipments easier

2. Pricing

Price is one of the first things you should consider when shopping for an ecommerce platform. Take a look at your budget and see which plan and hosting site works best for your needs. When considering the pricing package, take your customers into consideration when you add features. Leaving out key features due to price may cause you to lose sales.

3. Mobile Readiness

About 60 percent of searches are conducted on a mobile device. This means your hosting site must be mobile ready so your customers can access your site from any device.

Both Shopify and BigCommerce help you perfect your mobile site with their robust tools.

4. Customer Service

Lastly, your hosting platform should provide you with top tier customer service. Having someone to call at any time in the event of software outages and server downtimes is a large factor to consider when shopping for platforms.

Think about support cost, support times, and the tiers of support the hosting platform offers before you start your plan.


Both platforms will allow you to start your online business. As Shopify Partners we do have our favorite, but we would encourage you to try both platforms using their free trials and choose the one that makes you feel the most comfortable using, especially when managing your products, adding images, inventory and more. Feel free to contact us for a consulting or training session on Shopify.

18 views0 comments


bottom of page