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Naturium Partnership: Building a beautiful and high converting Shopify site with Impression Studios

Updated: Sep 25, 2023

About Naturium


Naturium is a high-performance and affordable skincare brand. Naturium is also dermatologist tested, cruelty free, paraben free, vegan, and skin compatible. They believe that quality skincare should be affordable and that anything that is applied to your skin should be nourishing and biocompatible.


Each Naturium skincare product is tested for safety and their formulary standards meet the clean beauty standards of major retailers around the world.


This summer, the TikTok-viral brand, Naturium, was acquired by E.LF. Beauty. This deal is expected to finalize by the end of September 2023. In a recent press release, E.LF. CEO mentions that "Naturium demonstrates the same spirit, values, and growth characteristics we find in E.LF."


We started our partnership with Naturium when they launched in 2019 and have continued to support their web development needs as their business continues to scale each year.


With products now available at Target and on Amazon, Naturium has moved beyond the ecommerce landscape and has gained popularity since launch.


Here are some of Naturium's trending products:






Impression Studios + Naturium Shopify Website Development


When relaunching the brand, Naturium selected us to partner with them to build a professional website on Shopify using their designer's specs.


Naturium's Shopify site displays all of its best products and most influential social proof on the homepage. This makes it easy for users to vet the quality of the products quickly.


The site is clean with neutral colors and simple, eye-catching photography. The carousel hero image at the top of the website rotates to show popular and new products with CTAs users can easily click on to shop for the most desired skincare products.


Naturium Bodycare Shopify Webpage
Product Page


With quality videos, bulleted ingredient libraries, and easy to find sales and bundle deals, Naturium's Shopify website is a great example of a well-designed and implemented website.



Ingredient library shopify
Naturium Homepage


Through our partnership with Naturium, we have been able to ensure a top quality ecommerce site that converts site visitors into customers. The navigation bar makes it simple for shoppers to find what they need and leads them through the buyer's journey seamlessly. There is also a search bar at the top right of the homepage that allows shoppers to find exactly what they need quickly.


We proudly partner with Naturium to continue developing a site that is optimized for conversions.


Develop Your Ecommerce Shopify Site


Connect with our team today to learn how we can take your site to the next level and improve your ecommerce business.


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