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Uni + Impression Studios: A Shopify Website Development Collaboration

Updated: Sep 25, 2023

About Uni


Uni is a high-performance, carbon-neutral body care business. They believe in creating products that are planet safe, ensuring each element in the product lifecycle minimizes planetary impact. They call this "Blue Beauty" since they set their brand apart from the personal care industry that contributes to 1/3 of the plastic waste that exists in our oceans today.


Uni has a variety of kits and collections that are packaged in refillable and environmentally-safe packaging with reef-safe body wash, shampoo, and lotion.


Uni has a variety of collections, product offerings, and a unique packaging system that is well-organized on its site to provide site visitors with a high-level and engaging overview of how the products work.


Uni's site features methodically organized modules with diagrams and pictures included to help explain its products and process quickly.

Uni-Shopify-Website
Uni Process Module

Here are some of Uni's kits:






Impression Studios + Uni


When partnering with Uni, we made sure to work through the development process. Starting with researching the user's main problems or pain points, we asked key questions to identify some of the brand's most essential needs. We suggested modifications to Uni's current Shopify site such as, simplifying the messaging to demonstrate the unique products in a clear and concise way and making the journey from the homepage to the checkout page easier and faster for customers.

Guided by Uni's design layout, we started developing the front-end of the site to ensure it was a cohesive and responsive site to lead users on a seamless buyer's journey from the very moment they came to the website.


Uni's site is easy to interpret because the products are broken down and explained so purchasers know exactly what they are getting each time.



Uni's site excellently displays social proof in a simple way to ensure the site content remains clean and digestible. Each product page has reviews from real customers, as well as from top magazines to allow potential customers to make an informed buying decision.




Each product page has easy-to-use dropdowns and a highly responsive design for a great end-to-end user experience.


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