How Impression Studios Created Phlur's Responsive Website on Shopify

Websites are virtual storefronts where customers can interact with a business’s offerings. Great websites help businesses to attract, gain, and retain customers. This means websites must be maintained and developed frequently to ensure prospects and customers are engaging meaningfully with your brand and taking desired steps to become long-term customers, helping you maintain a healthy bottom line.

The best websites should be functional, fresh, easy-to-use, and contain quality content. We help develop sites based on each brand’s unique identity and message. Working with some of the best small business ecommerce companies on the web, Impression Studios has created websites optimized for user experience time and again.

How a Responsive Website Provides a Great User Experience for a Fine Fragrance Company

A recent client, Phlur, came to us to develop their website using their specific vision to achieve marketing goals.

Phlur is an eCommerce company that produces and sells fine fragrances responsibly sourced and formulated with sustainability in mind. Phlur aims to formulate fragrances inspired by moments, memories, experiences, and feelings. They also make sure to list all of their ingredients and the origin of each ingredient in their fragrances.

With a wide range of fragrance product lines, Phlur needed a simple and responsive site that provided its shoppers with a great user experience. Like their products, the Phlur team wanted to ensure the site was just as modern and intentional as their products.

Phlur's Simplified Product Page

For example, take a look at Phlur’s product page above. They have a simple and cohesive color palette, and their product shots are on a white background, ensuring the perfume is the only focal point. The text provides enough information without overwhelming the user. Users are welcome to click on the product to learn more information.

Phlur’s goal with their new and improved website was to tell their unique brand story and to help guide customers through the user journey effortlessly, ultimately leading them to make a purchase with ease.

What Impression Studios Did to Help Create a Responsive Website

That’s where Impression Studios came in to help Plur accomplish its goals by making a beautiful and well-laid-out website. We discussed development options with the Phlur team, identified what the top priorities should be for their new website after assessing pain points for the old website, and communicated with key stakeholders throughout each step in the responsive website development journey. This lead to the ultimate fine fragrance site that captures the attention of website visitors, leading them curiously through the site. With striking images of florals, people, and fantastic product shots, site visitors quickly click on CTAs and many of them become happy customers.

Phlur Hero Image

Phlur's Clean Website Design

Phlur’s website matches its intentions with its clean design that boasts sensual and natural imagery with a muted color palette providing a fresh, luxurious, and curious feeling to site visitors.

Our partnership with Phlur continues as we support them with their front-end web development needs on an ongoing basis. Websites need constant upkeep and maintenance after the big launch or re-launch. We’re here to help you with all of your web development needs each step of the way with kind, friendly, and responsive service.

Ready for a new site? Contact us today for an assessment of your current Shopify site and a quote.